Stories
LIGHTTABLE can help you tell your story with a variety of communication channels—both digital and print. To showcase the full range of the LIGHTTABLE team’s abilities, we have selected a few case studies from our portfolio.
Loring Consulting Engineers
| Revenue: | $24.3 million |
| Employees: | 90 |
The team created a multi-faceted 60th anniversary program to showcase the firm’s accomplishments that included an anniversary logo, a new website, an email marketing campaign, and a two-page ad spread in ENR New York.
We followed up with two important print projects—a 4-page brochure based on the ENR New York ad and a comprehensive professional qualifications package covering the firm, its leadership and services, and its major projects.
We created unique animated holiday messages in 2017 and 2018, as well as motion graphics for email marketing messages.
Lilker Associates
| Revenue: | $25.9 million |
| Employees: | 124 |
This engineering firm specializes in commercial buildings systems. The LIGHTTABLE team launched a modern website, developed a proposal system that staff could update, designed logos for four subsidiary companies and created special graphics to celebrate Lilker’s 25 anniversary.
Working with the in-house marketing staff, the team developed a comprehensive visual overview of the firm, the services it provides and its leadership. This document can be used to introduce the firm, or it can be combined with specially-designed project descriptions to create customized professional qualifications.
Because a large percentage of Lilker’s clients are architectural firms and building owners, the team developed an email marketing program targeting this group and designed an ad campaign for publications such as Commercial Observer.
National Academy of Construction
| Revenue: | $579,000 |
| Employees: | NA |
NAC is a prestigious national organization, founded to honor leaders in the construction fields, had a problem with recognition within the general public. The team developed a new website to raise the profile of the organization by allowing the general public access to most of the information such as the safety papers, the NAC Bulletin and members profiles. The site is now completely controlled by the staff.
Next, to initiate a rebranding process, the team developed a modern logo based on geometric shapes basic to construction—a square, a triangle and a circle. We prepared a Graphics Standards Guide to direct the use of the new logo which was distributed to members for their use.
A new website was developed to raise the profile of the organization by allowing the general public access to most of the information such as the safety papers, the NAC Bulletin and members profiles. The site is now completely controlled by the staff.